Unlocking Brazil’s Healthcare IT and MedTech Market Potential

1. Why Export to Brazil?

As global leaders in Healthcare IT and Software as a Medical Device (SaMD), companies in the EU, US, and UK are strategically positioned to make a significant impact in the Brazilian market. Brazil, with its vast and growing healthcare sector, presents a lucrative opportunity for international medtech companies. This blog post is the first entry in a series of seven, where we will delve into each of the key markets served by Deviceology. In this series, we aim to not only highlight the unique characteristics of each market but also to shed light on the best strategies and approaches that can be adopted for success in these diverse regions. 

In this first instalment, we focus on Brazil – a market burgeoning with potential yet accompanied by its own set of challenges. Below, we explore why Brazil stands out as an enticing market for Healthcare IT and Medical Device companies discussing the complexities and hurdles that accompany this opportunity.

2. Brazil’s Healthcare Market: A Land of Opportunity
  • Market Size and Growth: Brazil’s medical device market was valued at $11.3 billion in 2023, with projections to reach $12.51 billion by 2028. This growth trajectory is underpinned by Brazil’s large population, increasing healthcare needs, and a strong appetite for advanced medical technologies.
  • High Dependency on Imports: Brazil imports approximately 80% of its medical devices, indicating a substantial market gap that foreign companies can fill. This import reliance reflects Brazil’s ongoing need for innovative medical solutions, particularly in specialised sectors like healthcare IT and SaMD.
  • Demographic Trends: The Brazilian population is aging rapidly, with 21.9% projected to be over 65 by 2050. This demographic shift necessitates advanced healthcare technologies, offering a sustainable market for innovative medical devices and software solutions.

3. Expanding the Horizon: SaMD and AI in Brazil’s Healthcare

Brazil’s evolving healthcare IT market, particularly in the realm of Software as a Medical Device (SaMD) and AI applications, presents a wealth of opportunities for for foreign developers and manufactures. Let’s explore the potential SaMD applications and AI-driven solutions that align with Brazil’s healthcare needs and regulatory landscape:

Comprehensive SaMD Applications:

1. Apps for the Entire Patient Journey: From appointment scheduling to follow-up care, these apps streamline the entire patient experience. They include features for virtual consultations, medication management, patient education, and engagement tools. These applications not only improve patient care but also enhance operational efficiency for healthcare providers.

2. AI for Triage and Diagnostics: AI-powered apps are revolutionizing patient triage and preliminary diagnostics. Symptom checkers using AI can provide early guidance on potential health issues, while AI-driven diagnostic tools assist healthcare professionals in making more accurate diagnoses by analyzing medical images and patient data.

Innovative AI Applications in Healthcare:

1. Predictive Analytics: AI models that predict patient outcomes and identify high-risk groups are invaluable for preventive healthcare strategies and resource allocation.

2. Personalized Treatment Plans: Leveraging patient data to offer personalized treatment options is a frontier being rapidly advanced by AI, catering to the unique needs of each patient.

3. Mental Health and AI: With a growing focus on mental health, AI applications that assess, monitor, and offer recommendations for mental well-being are crucial.

4. AI-Driven Patient Support: Chatbots and AI assistants provide round-the-clock support, health information, and assist in navigating healthcare services, greatly enhancing patient engagement and satisfaction.

4. Example Product Registration Pathway

In this example pathways we look at a SaMD application intended to monitor vital physiological parameters, where variations could result in serious deterioration of a person’s state of health or a surgical intervention. This type of application would be classified as a Class III medical device under Rule 11.

We can see from this example pathway that our approach is to engage with ANVISA early in the process acting in our capacity as your Brazilian Registration Holder. This is followed by key actives to implement a Quality Management System if you don’t already have one, certify it if desired, develop the Product Technical File and demonstrate compliance with the Good Manufacturing Practices for the Brazilian market. Once these steps have been completed the appropriate documentation can be translated into Portuguese and the registration submission process started with ANVISA. Deviceology work with ANVISA to demonstrate that all appropriate regulatory obligations have been met so ANVISA can issue the product registration number. This pathway then completes with Post Market Surveillance activities being initiated shortly after product launch. Sequencing and timelines can be impacted by a variety of factors however this pathway gives an indication of a common view of the process.

5. Deviceology: Your Gateway to Brazil

At Deviceology, we specialise in navigating the complexities of the Brazilian healthcare market. Our services include regulatory support, market access strategies, product registration and post-market surveillance, tailored to the unique needs of medical device manufacturers and healthcare IT providers.

6. Why Choose Deviceology?

Expertise in Brazilian Compliance: Our team is well-versed in Brazil’s regulatory landscape, including ANVISA regulations, supporting a smooth market entry for your products.

Customised Market Entry Strategies: We offer bespoke solutions, from product registration to commercialisation strategies, ensuring your products are well-positioned in the Brazilian market.

End-to-End Support: Deviceology provides comprehensive support, from initial market analysis to post-market surveillance, ensuring sustained success in Brazil.

Are you ready to explore the Brazilian healthcare market? Contact Deviceology to discover how we can facilitate your entry into this dynamic and growing market. Email us at info@deviceology.net or visit our website at www.deviceology.info for more information.

Download our Brazil Market Entry Services Overview

Get a deeper understanding of our services and how we can support your journey into the Brazilian healthcare market. Download our comprehensive slide deck for a complete overview of Deviceology’s offerings.

Looking for another geographical market?

We support market entry in Australia, Brazil, Canada, the EU, the US and Japan. Get the information you need from our services deck here.